Google AI Mode has now launched in the UK

Google’s AI Mode has now launched in the UK as of 29 July 2025, redefining the way people use search results. Rather than browsing traditional blue-link listings, users can activate AI Mode and receive conversational, AI-generated answers powered by copyright 2.5. The system works with text, voice, and image inputs, splitting queries into sub-que

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Review of Google Algorithm Updates 2023

A Challenging Year for SEO2023 was a remarkable year for Google's search algorithm updates, leaving a substantial impact on the world of Search Engine Optimisation (SEO). Last year, Google announced several major updates (a total of nine), including changes to the core algorithm, a focus on helpful content, and reviews. Let's explore these nine con

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